KD — Official School District Social Media Accounts, Websites, and Platforms Used for Public Information

The ConVal School Board recognizes the value of technology such as social media accounts, websites and platforms in promoting community involvement and collaboration.  The purpose of any official digital district social media platform shall be to further the district’s vision and mission, support student learning and staff professional development, and enhance communication with students, parents/guardians, staff, and community members.  As such, the Superintendent is authorized to establish digital social media accounts, networks, websites and other educational platforms in furtherance of the District’s values, goals, and mission.  The District shall not use its website or social media as its sole means of providing information to the public, and where appropriate shall continue to provide information in printed media.

The application of this policy is limited to the use of social media by the District for public information purposes.  The use of social media for educational purposes is governed by policy.


“Social media” means any online platform for collaboration, interaction, and active participation, including, but not limited to, social networking sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Google, or blogs.

“Official district social media account, website or platform” is a site, account or digital platform authorized by the Superintendent or designee (“official district social media platforms”). The site shall, when possible, indicate that it is an “official” social media account, website or platform of the District. Sites that have not been authorized by the Superintendent or designee but that contain content related to the district or comments on district operations, such as a site created by a parent-teacher organization, booster club, or other school-connected organization or a student’s or employee’s personal site, are not considered official district social media platforms.

Establishment of Regulations

The Superintendent or designee will establish administrative regulation, guidelines and protocols for official district social media platforms to ensure the appropriate and responsible use of these resources and compliance with law, Board policy, and regulation.

Limitation of Public Comments

Official district social media platforms shall be used only for their stated purposes and in a manner consistent with this policy and administrative regulation. By creating these official sites and allowing for relevant public comment or inquiry, the Board does not intend to create a public forum, limited public forum, or otherwise guarantee an individual’s right to free speech.  The District’s administration may choose, if it so desires, to create an official district social media platform or platforms that do not permit public commentary or posting by other than district officials.  If the district’s social media platform allows for public comment, notice shall be given that the District reserves the right to remove comments which are deemed to be irrelevant, or which fail to comply with the content standards set forth below.

Official district social media websites and platforms may not contain content that is obscene, libelous, or so incites students as to create a clear and present danger of the commission of unlawful acts on school premises, violation of school rules, or substantial disruption of the school’s orderly operation.

Staff or students who post prohibited content shall be subject to discipline in accordance with district policies and administrative regulations.  All other individuals violating these standards shall be blocked from posting on the official social media account, website, or platform.

No Expectation of Privacy

The District will not require, compel or request that any student provide his/her personal or private social media account information to the District in relation to their access or use of a District social media website used for public information purposes.  Notice is given that the software platforms used by the District may be collecting social media information, and that the District is unable to preserve the privacy of information that is provided by parents and/or students to companies that operate social networking sites.

Students, parents, staff and members of the public are hereby given notice that the District reserves the right to and will from time-to-time monitor all District social media websites.  As such, there is no expectation of privacy for information posted on, sent to or received by the District’s official district social media platforms and accounts that are used for public informational purposes.

Guidelines for Content

The Superintendent or designee shall ensure that official district social media platforms provide current information regarding district programs, activities, and operations, consistent with the goals and purposes of this policy and regulation. Official district social media platforms shall contain content that is appropriate for all audiences.

The Superintendent or designee shall ensure that official district social media platforms are regularly monitored. Staff members responsible for monitoring content may remove posts based on viewpoint-neutral considerations, such as lack of relation to the site’s purpose or violation of the district’s policy, regulation, or content guidelines.


The Superintendent or designee shall ensure that copyright laws are not violated in the use of material on official district social media platforms.

Legal References:

              RSA 189:70, Educational Institution Policies on Social Media

Category:  R

1st Read:  September 5, 2017            

2nd Read:  September 19, 2017

Adopted:  September 19, 2017