KHB – Advertising on School Property by Community or Outside Groups

I. General Policy Statement:

The Contoocook Valley School District Board of Education encourages community members and business owners to provide financial support for school activities. One permissible method of showing support is to buy advertisements or sponsor banners, posters, signs, etc., for display on school property, pursuant to the conditions and restrictions set forth by the Board.

The Contoocook Valley School District shall protect students and parents from exploitation and ensure that commercial activities do not interfere with educational programs. Except for instruction relating to advertising, students shall not be required to listen to, read, or be subjected to commercial advertising in the classroom or in school-provided materials in curriculum-related activities, except as provided by this policy.

II. Definitions:

A. Advertisement: Any payment of money or other economic benefit to a school or to the school district that requires visual, audio or video placement of a name, slogan or product message on a school district property, publication or broadcast. The term advertisement does not include traditional fundraising activities, such as magazine sales, nor does it apply to outright gifts to which no quid pro quo is attached.

B. Sponsorship: Any payment of money or other economic benefit to a school or to the district in exchange for recognition.

III. Regulations:

A. Advertisement/Sponsorship
No advertisement or sponsorship, as defined by this policy, shall be allowed unless it complies with this policy, fits one or more of the following categories, and is approved by the site administrator and/or superintendent or designee.

1. Paid advertisement in a school student publication or other district publication;
2. Instructional aides furnished by private sources when the advertising is reasonable, non-intrusive, and not non-intrusive, and not inherent to the content;
3. Signs on school property or at school events that meet local sign ordinances and comply with this policy;
4. Advertising/sponsorship for an extra-curricular activity;
5. A pro-school sponsorship for an organization approved by the board of education;
6. The display of product names of vending machines appropriately placed in the school for the use of students, staff, and the public;
7. Incidental advertisements that appear when students are using various Internet services.
8. Any advertisement or sponsorship, announcement shall be strictly limited to identifying the group, organization, or business, as follows:

Name of group, organization, or business;
Address, phone, email address of group, organization, or business;
No logos or symbols unless they are clearly associated with identifying the specific entity or enterprise and do not represent viewpoint expression.

B. Prohibited Commercial Activities
No viewpoint is permitted. No advertising or sponsorship shall be accepted if it:

1. Advertises or promotes tobacco, alcohol, illegal drugs or weapons;
2. Promotes hostility, disorder or violence;
3. Contains vulgar, abusive, obscene, or sexually explicit language;
4. Is libelous;
5. Demeans any person or group on the basis of race, gender, ethnicity, age, disability or religion;
6. Advocates the violation of law or board policy;
7. Advances any religious or political purpose or interests;
8. Promotes, favors, or opposes a candidate for elected office or a ballot measure;
9. Is associated with any company or individual whose actions are inconsistent with Contoocook Valley School Districts educational mission and goals or community values; or
10. Is otherwise in violation of the law.

C. Non-Endorsement
Advertising and sponsorship permitted pursuant to this policy shall not be considered as an endorsement or approval by the board of any particular group, organization or company, nor of any purposes, programs, activities, products, or services of any such group.

D. Cancellation
The board reserves the right to cancel or amend, at any time, any agreement or contract whether oral or in writing, between any school, parent organization or booster club and a group organization or business regarding sponsorship or advertisement on school property or at school events. All advertisement and sponsorship contracts shall clearly state the board’s right to cancel the contract.

The Board reserves the right to cancel or amend, at any time, any agreement or contract whether oral or in writing, between any school, parent organization or booster club and a group organization or business regarding sponsorship or advertisement on school property or at school events. All advertisement and sponsorship contracts shall clearly state the board’s right to cancel the contract.

E. No Forum Created
This policy in no way creates, and should not be construed to create, any type of forum for the expression of ideas, opinions, or viewpoints.

Category: R

1st Read: November 18, 2014
2nd Read: December 16, 2014
Adopted: December 16, 2014